Today’s guest, Jesse Krieger is an amazing example of the kind of life you can live if you strategically take action to make it happen. His publishing company, Lifestyle Entrepreneur Press is based around his personal success as a best-selling author, with his book hitting #1 in the Personal Success category on Amazon. He’s leveraged his success to help other entrepreneurs who desire to build a brand or business around a book get that book published and ranking high on the best-seller charts as well. In this conversation with Rosetta Thurman, Jesse shares some of his story and practical tips about heading into a life that allows you the freedom and income to pursue your dreams. You won’t want to miss this!

You can build a brand and a business around a book, and Jesse Krieger is the man to show you how!

Even if you wrote a best-selling book that would likely not be the means by which you’d gain a ton of income. But the content of the book does a number of things for you. #1 – it enables you to have a “business card” that is a book, a way for you to demonstrate your expertise in a tangible publication that people naturally respect. #2 – it lays the groundwork for you to build additional content off the topics you cover in the book, anything from online courses and video sets, to live events and speaking engagements. There’s no limit to the ways you can leverage a book, if you know how to do it the right way. Today’s guest, Jesse Krieger, is the man to help you do it, so be sure you listen to this episode of the Happy Black Woman!

Start rough and improve as you go.

Jesse Krieger may be a best-selling author and a publisher, but his success didn’t happen on the first take. In this conversation he tells how he created a small, partly finished book, then modified it by adding more content, then continued to tweak and update it as he went along. That enabled him to get something finished and continue to build. Alongside his improvements, his business was growing at the same time. It’s a philosophy he subscribes to and suggests that you follow. Don’t wait for your “thing” to be perfect before you release it. Get it out there and make improvements as you go. That’s how you learn what your market wants and needs and it’s how you get yourself rolling toward creating the great things you have in mind. Learn Jesse’s thoughts on this important issue by listening to this episode.

Have you heard of the “big rocks’ philosophy of goal setting?

Jesse Krieger refers to an illustration his mentor taught him that uses a jar, large rocks, small rocks, sand, and water. It’s a great way to conceptualize how you should go about prioritizing things in your life and business. The original illustration was taught by Stephen Covey and it continues to be a guiding principle for many entrepreneurs and business people today. You can see the illustration in this video, or even better, listen to this episode of the Happy Black Woman Podcast to hear how today’s guest, Jesse Krieger, uses the concept to move his publishing empire forward month by month.

You want freedom? Then you’ll have to develop structure in your life.

That may sound a bit counterintuitive, but it’s actually very logical. Freedom is like any other goal, you have to put things in place that will enable it to happen. You can’t just live a free flowing life and expect your desired freedom to come about. Jesse Krieger, today’s guest, suggests that you need to put the systems and tools in place that enable you to manage the demands of life in a way that affords you the freedom of lifestyle and time that you want. If you don’t, you’ll be at the beck and call of whatever comes your way. Find out how Jesse does it on this episode.

The top 3 resources you need to publish a book this year!

Today’s guest, Jesse Krieger, is a publisher and is eager to see more and more entrepreneurs get their books written and published. Toward that end he shares a powerful free resource with the Happy Black Woman community in this episode. It’s “The Top 3 Resources You Need In Order to Publish A Book This Year!” Jesse’s a take-action kind of guy and this list is designed with that same mentality and approach. You can get a copy of this great author resource by listening to this episode!

Outline of this great episode:

• [0:24] Rosetta’s introduction of her guest, Jesse Krieger
• [3:05] The “mission” Jesse is on: To create a new type of publishing company, helping entrepreneurs become bestselling authors.
• [3:56] How Jesse does his work to make authors successful.
• [6:54] How a book can become a cornerstone of your business and brand.
• [8:19] The inspiration behind what Jesse is doing in his business.
• [11:08] The power behind getting a rough version started and improving as you go.
• [12:54] How does Jesse get things done and stay productive?
• [18:10] Creating your own structure that provides the freedom you want.
• [18:49] What freedom looks like for Jesse.
• [21:08] Jesse’s goals for the next 5 years.
• [24:14] The people who keep Jesse inspired.
• [28:17] Jesse’s favorite books.
• [30:07] A mantra Jesse uses in his life.
• [32:23] The #1 tip Jesse gives entrepreneurs wanting to build a brand around a book.
• [36:39] How you can get in touch with Jesse or find out more about him.

Resources mentioned in this episode:

• Jesse’s website: http://www.jessekrieger.com/
• BOOK: Atlas Shrugged
• Lifestyle Entrepreneur Press
• Jesse’s gift: The Top 3 Resources To Publish http://bit.ly/top3resourcesforauthors  

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Today’s guest is Crystal Porter, Ph.D. She is the founder of Mane Insights, a company that gives tailored hair care advice, from a scientific perspective, to women with hair problems. Dr. Porter spent the majority of her 14-year career at L’Oreal, USA where she managed the Physics Laboratory and Consumer Insights teams to study the biophysical characteristics of hair and pigmented skin within different ethnic groups around the world and to understand behaviors that are related to consumers’ experiences. During the past eleven years, she has shared knowledge about ethnic hair to fellow scientists and the public at national and international venues. She has also contributed to L’Oreal’s global classification of curl in hair and has authored numerous papers, presentations and book chapters on hair straightening and ethnic hair. Her conversation with Rosetta today is full of insights!

The road to becoming an entrepreneur was motivated by asking the deeper questions.

Dr. Crystal Porter was working full time in a very intense role for a large company. Even though she often told her superiors that she couldn’t continue to put in the hours that she was being required to give, they didn’t seem to understand or even care. Her life continued to be a stressful and her time with family was getting more and more scarce. She had to ask herself the deeper questions about what she wanted from life and what was important to her. That time of questioning is what led her to move into her own business as a way to continue the income she’d become accustomed to but also allow her the time to be with family and do the things that were important to her. Sound familiar? Dr. Porter’s story could be a great encouragement to you, be sure to listen!

A great example of niching-down to find a great opportunity.

It may not seem very probable that a company could be built purely on the need that Black Women have to have expert advice about how to deal with problems related to their hair. But Dr. Crystal Porter has discovered that not only does a relatively smaller niche such as that provide her ample opportunities for a great income, it also enables her to help many, many people with a very serious area of need. It’s an example of how there are many areas of need that nobody is servicing and how you can focus more narrowly to make even more income and meet more needs. Learn how Dr. Porter came to discover this great area of need on this episode.

Asking questions as a way of serving her audience.

Dr. Crystal Porter explains on this episode how she goes about helping a wide variety of clients who have very different needs, and it’s through the asking of good questions. She’s able to hone in on the specific needs an individual may have by asking the right questions. Her example is a lesson for any entrepreneur. You may have an idea of what your audience needs or wants but until you actually hear from them, you won’t really know. How can you ask better questions of your audience to discover the exact needs they have? Listen to this episode to hear how Dr. Porter does it and how you can take a similar approach in your business.

Working consistently within your values is powerfully important for the longevity of your business.

In her journey to becoming an entrepreneur, Dr. Crystal Porter was motivated by the disharmony she saw between the type of hours and drive she was required to put in at her place of employment and the inner beliefs she had about the priority her family should have in her life. She didn’t like that the sacrifices she was having to make in order to maintain her employment were at conflict with the needs she saw in her family. That’s why she made the switch to entrepreneurship. What are your values about life and work? What are you willing to do and what are you not willing to do? How can you leverage your beliefs about family and work to motivate you to build the business you want and need? You’ll find great encouragement from Dr. Crystal’s story on this episode of Happy Black Woman.

Outline of this great episode:

• [0:24] Rosetta’s introduction of her guest, Dr. Crystal Porter.
• [2:54] Crystal’s company and experience of expertise surrounding the issue of hair science.
• [7:04] Why Crystal started a business and what her business does.
• [11;59] What are the typical questions Dr. Porter gets from clients?
• [13:48] Tips and facts about hair loss and other issues Black Women face.
• [23:07] Hair products and the legitimacy of their use.
• [28:47] How stress, lifestyle, and nutrition relate to hair health.
• [33:53] What makes you happy now that you’re an entrepreneur?
• [36:48] Do you have a personal mantra or quote you live by?
• [38:33] A tip for women who want to create their own business.
• [39:51] How you can connect with Dr. Porter.

Resources mentioned in this episode:

• BOOK: See You At The Top by Zig Ziglar
• Dr. Porter’s website: http://www.maneinsights.com/ – get your free report from Dr. Porter!

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Today’s guest, Liana Chaouli, has been in the work of Image Therapy for over 30 years. She wants to help as many people as possible to see their own beauty – to become empowered through their clothing choices. She loves to teach women how to choose clothes that flatter their bodies and made them feel worthy, strong, and as uniquely beautiful as they truly are, so they can show up authentically in the world! With thirty years’ experience as a custom clothing designer, color specialist, and a Master Couturier, Liana is a high-level clothing craftsman, patternmaker, and seamstress who understands all the facets of clothing that fits the way it should on your body. This is a very interesting conversation that reveals much of what Liana is about. You’ll be intrigued by the things she has to share today, on the Happy Black Woman podcast.

The confusing contrast of confidence in one sphere and insecurity in another.

Liana Chaouli was an interpreter at a foreign embassy when she saw this contrast for the first time, and it broke her heart. She was working with the wife of a foreign ambassador, a woman who was stately and confident in certain contexts. But at the same time, hidden deep within was a lack of confidence, possibly even a self-contempt that impacted the way she lived and most importantly, the way she felt about herself. It was that experience that motivated Liana to become an advocate for women (and eventually men as well) finding their true self and living out of the beauty of who they have been made to be. You can hear Liana’s unbelievable story on this episode of the Happy Black Woman podcast, so be sure to listen.

“When I see a client step into their greatness, that is the proudest moment for me.”

That’s what today’s guest, Liana Chaouli says when asked what makes her the most proud. It’s not about her or her accomplishments. It’s about seeing other people realize the deep truths about who they are and begin to live those out in the real world. It’s an honor she’s been able to have over and over as she’s worked with people from all walks of life, helping them understand their own personal style and come into their own. You can hear about her fascinating approach to helping people on this episode of The Happy Black Woman.

Inspired by the presence of awe.

When Rosetta asked Liana Chaouli who inspires her, the first answer she gave was “children.” But she quickly rephrased her response to explain that it’s the awe and wonder that children experience and express that is what inspires her. She feels energized and alive, ready to tackle the next dream when she sees people enjoying and living in the wonder of life. It’s her desire to do that through helping people maximize their wardrobe and appearance to reflect the real person who is inside. Learn more about Liana’s approach and work on this episode of the Happy Black Woman Podcast.

The #1 tip Liana Chaouli gives to the Happy Black Woman community.

On the road to your destiny you’ll have many people tell you that you can’t do it, that you should do it, that it’s dangerous or foolish to go after your dreams. Liana Chaouli has advice for anyone who finds themselves facing that kind of discouragement: Don’t listen to people. Well meaning people will bring their past into your present to destroy your future, if you let them. You can’t listen to their objections or discouragement. You have to stick to your guns and keep pressing toward your dreams. Rosetta Thurman draws this kind of advice out of her guest today so do what you can to block out some time to listen to this episode.

Outline of this great episode:

• [0:24] Rosetta’s introduction of her guest, Liana Chaouli, image therapist.
• [2:04] Liana’s mission: To provide transformation through the power of wardrobe.
• [3:42] How image therapy works.
• [7:06] Rosetta’s experience working with Liana.
• [8:08] How Liana got interested in being an image therapist.
• [11:37] What is Liana most proud of in the work she’s done?
• [14:23] What’s behind the scenes of Liana’s typical day?
• [18:50] How do you stay productive, Liana?
• [21:10] Where does Liana want to be in the next 5 years?
• [26:21] Who inspires you Liana?
• [28:26] What is your favorite book?
• [30:42] A personal mantra Liana lives by.
• [33:00] Liana’s #1 tip to the Happy Black Woman community.
• [36:32] Rosetta’s summary of the episode.

Resources mentioned in this episode:

• www.VirtualStyleAcademy.com
• www.LianasGift.com
• Liana’s website: http://www.imagetherapists.com/
• BOOK: The Alchemist
• BOOK: You Are a Masterpiece
• BOOK: The War of Art
• BOOK: The Untethered Soul

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• Subscribe via iTunes (for iPhone)
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Natasha Allrich is Rosetta’s guest today on the Happy Black Woman Podcast and she’s got a wealth of inspiring, soul-stirring encouragement for you. Natasha is known as the Soulful Sales Expert and she specializes in helping entrepreneurs who hate to sell but know it’s necessary. Her goal is to show you how to STOP selling and START having conversations that convert into clients. It’s an amazing mindset shift and practice that often results in immediate, multiplying sales growth. In today’s conversation Natasha shares her own daily routines, how she stays on track in her business, and the mindset shifts that help you turn sales into a service rather than a pitch. You’ll be enriched by listening to this episode.

How Natasha Allrich discovered that the problem she had with sales was a problem of receiving.

Natasha learned her elementary sales skills from envisioning and promoting a non-profit organization that was close to her heart. It was easy for her to step into that role, to ask people to join her in a vision aimed at helping children across the globe learn how to read. She saw it as being an advocate for the children and helping others come alongside her to be an advocate as well. When someone brought it to her attention that she was actually selling by asking for donations, she resisted the idea. It seemed too selfish to call it selling but in time, she saw that it was true. That began her personal mindset shift. She began to see that she had a hard time speaking of “selling” because she had a hard time receiving from others. Hear the entire story on this episode.

Sales is about service: to others and to yourself.

One of the biggest reasons women entrepreneurs mention as why selling is difficult for them is that it seems pushy or sleazy. Do you see how that impression is as much a mindset as it is a reality? Surely you’ve been served by a salesperson who didn’t seem that way, right? What was different in that situation? It’s likely that you felt the sales person was truly interested in you and eager to serve you to meet the need you had. Natasha Allrich says that one of the most important mindset shifts that needs to happen around selling is this: Selling is about service – to you and to the potential buyer. You are helping them and they are helping you. It’s a win-win sales situation. Natasha’s refreshing way of approaching sales will get you excited about the possibilities of taking on a new approach to this often troublesome area of business. Listen in to this episode to hear all the details of her approach.

Black women are taught that it’s not OK to ask for help. It’s a lie.

In her successful coaching and sales career, Natasha Allrich has learned that rethinking her role as a business owner and entrepreneur included reconsidering what she could actually do on her own and what she couldn’t. Deep inside her was a belief that it wasn’t OK for her to ask for help or to rely on others to complete certain aspects of her goals or dreams. When she came to the realization that she MUST rely on others, a new journey began. In this episode of Happy Black Woman Natasha shares her journey of overcoming that limiting belief and how asking for help is essential to business and the sales process. You won’t want to miss this helpful conversation.

Every morning, set yourself up for a win.

One of the questions Rosetta asks Natasha Allrich in this engaging conversation has to do with her daily routine and Natasha generously shares the steps she takes every morning to prepare herself for the day. In her mind it’s a mental, spiritual, and physical workout, a time to set herself up for a win during that day. Her practices include gratitude, meditation, movement, and other things that help her get her mind in the right place and her attitude ready to take on the challenges the day will bring. There’s surely something helpful for you in her simple but powerful routine so make sure you set aside time to listen to Rosetta’s conversation with this warm, genuine woman.

Outline of this great episode:

• [0:24] Introduction of Natasha Allrich.
• [1:55] Natasha’s work and mission: Empower, Excite, Equip.
• [5:58] How Natasha discovered that the problem with sales is often a problem of receiving.
• [10:22] How sales is an “asking” process.
• [11:15] How Natasha got into teaching about sales.
• [18:46] Natasha’s typical workday and way of managing her business.
• [28:50] How Natasha stays on track with her business goals.
• [34:31] Natasha’s favorite book.
• [36:31] A personal mantra Natasha lives by.
• [39:50] Natasha’s #1 quick tip for Happy Black Woman entrepreneurs starting out.
• [42:19] How to connect with Natasha.

Resources mentioned in this episode:

• www.EnrollFromTheSoul.com – Natasha’s site (and FREE audio training!)
• BOOK: Conversations With God by Neale Donald Walsch

Tweets you can use to share this episode:

Thanks for listening! Please subscribe, rate and review…

Thanks so much for joining us on the podcast this week! Be sure to leave me a note in the comments below with your #1 takeaway from the show.

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• Subscribe via iTunes (for iPhone)
• Subscribe via Stitcher (for Android)

Finally, please consider leaving an honest rating and review for The Happy Black Woman Podcast on iTunes or Stitcher to help spread the word about the show and help more black women find our tribe!

Join the Happy Black Woman Facebook Tribe:

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