Business & Career Archives - Page 7 of 10

You Can’t Make Money if You Keep Giving Everything Away for Free

November 14, 2012 | By Rosetta |

When I was working in the nonprofit field, my main area of expertise was in fundraising. This means I pretty much spent eight years of my career asking people for money to support charitable causes. Yet ironically, when I decided to take my business full-time in 2010, I had a hard time marketing myself, let alone asking potential clients and customers to pay me for my services and products. Because I started out as a blogger, I was so used to giving everything away for free. This included valuable information and expertise that, I soon learned, many consultants charge top dollar for!

Obviously, if I had kept along the path of giving away all my expertise for free, I wouldn’t have a business right now. The model that has proven successful for me has been to offer SOME information for free – blog posts, workbooks, webinars, teleseminars – and charge money for my more in-depth, robust resources.

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You Have to Go All In

November 7, 2012 | By Rosetta |

Along with millions of Americans, I watched Mitt Romney give his concession speech after all the major networks predicted an Obama win. After all that campaigning, Romney didn’t win the presidency. And if that wasn’t bad enough, he had to stand up and give a speech in the midst of his failure. It looked painful, especially as his family trotted off the stage in Boston for the walk of shame.

It made me think of how devastating that moment would be for most of us. We’re already so afraid of failing at any level, that failing so publicly would prevent many people from showing their faces to the world for a long, long time.

This is always the risk of following your dreams, of going all in.

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Ask HBW: Should I Have More Than One Website for My Business? (VIDEO)

October 26, 2012 | By Rosetta |

Today’s episode of Ask HBW answers a question from Lorri about business and branding:

Should I have more than one website for my brand?

In the video below, I explain part of the online aspect of my business model and some reasons why you may or may not want to create more than one website for your own work.

(If you’re reading this post via email, click here to view the video.)

Do you have more than one website for your business? Why or why not?

P.S. Got a question you’d like answered on Ask HBW? Go ahead and post it below in the comments and I’ll consider it for an upcoming episode!

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Want to Start Your Own Coaching Business? Run the Numbers First

October 9, 2012 | By Rosetta |

I get a lot of emails from aspiring coaches who are looking for advice about starting their practice. Because I offer coaching as a part of my business here on happyblackwoman.com and over on rosettathurman.com, it seems that many people think I have this big, profitable coaching practice. Not so. In fact, if I were to just rely on the income I receive from my coaching services, I’d be broke! Although I certainly cultivate a steady stream of coaching clients from month to month, it’s crucial that I also maintain alternative streams of income to ensure that my business is sustainable.

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Two Ways to Earn Extra Money with Your Blog (Even While You’re Traveling!)

August 23, 2012 | By Rosetta |

Ever since I started Thurman Consulting, the services that have brought in the most money to my business have been speaking and consulting. Every month, I typically have at least one speaking engagement on my calendar as well as a recurring consulting client. But this month, I’m traveling around Europe – which means I have no speaking gigs on the books for over a month. Yikes!

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The Easiest Path to Self-Employment

July 12, 2012 | By Rosetta |

When I quit my job in 2010 to work for myself, I didn’t do it without a safety net. I had already secured two anchor clients. Anchor clients are contracts that provide a guaranteed stream of work for a defined amount of time, while you figure out your next move. When I left my job, I had one six-month contract and one 12-month contract. Financially, I was pretty set for my first year. Those initial contracts drastically reduced the monetary risk of self-employment.

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Advice for New Consultants: Stop Spending and Reduce Your Living Expenses

May 30, 2012 | By Rosetta |

I’ve decided to stay in Charlottesville, Virginia for the summer. It was a beautiful place to spend the spring and it’s been a great “home base” for my work. I’ve learned that it definitely helps a lot to stay put in one place when conference organizers are trying to book your travel arrangements! It makes planning so much easier when I know what airport I’m going to be flying out of.

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Go After What You Really Want

May 17, 2012 | By Rosetta |

“Most of us have two lives. The life we live, and the unlived life within us.” – Steven Pressfield

For most of us, there seems to be this huge gap between the life we live and the life we really want.

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How Much Money Should You Charge for Speaking?

April 26, 2012 | By Rosetta |

This is the hotel room I stayed in last week when I went to Harrisonburg, VA to teach a social media workshop at a nonprofit conference. It was at the Fairfield Inn. Nothing too glamorous. But then, hotels don’t have to be extra fancy for me to enjoy them. I love them all, really – from the Holiday Inn to the W. I love the whole process of checking in, getting warm cookies (at the Doubletree); sleeping on (hopefully) crisp, clean sheets; getting to watch the Food Network for a few hours; having someone else clean the bathroom; sipping hot tea in my room; looking out the window when I have a great view; hanging out in the jacuzzi (if they have one); eating the free breakfast (if they have one); scheduling a wake up call so I don’t oversleep, getting restaurant recommendations from the concierge or ordering room service that I get to charge to the client (at a reasonable cost, of course!).

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Eight Months, Four Rooms, One Nomadic Adventure (Photos)

April 23, 2012 | By Rosetta |

This is me in Baltimore last month.

It’s been almost eight months since I gave up my apartment in DC to save money for travel. What’s really happened in that time is that I’ve learned a ton about myself – who I really am and who I really want to be. At this point in my journey, I thought it might be helpful to post a brief timeline for those who are new to the blog and my experience exploring location independence – the ability to live and work anywhere.

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You Can’t Make Money if You Keep Giving Everything Away for Free

You Have to Go All In

Ask HBW: Should I Have More Than One Website for My Business? (VIDEO)

Want to Start Your Own Coaching Business? Run the Numbers First

Two Ways to Earn Extra Money with Your Blog (Even While You’re Traveling!)

The Easiest Path to Self-Employment

Advice for New Consultants: Stop Spending and Reduce Your Living Expenses

Go After What You Really Want

How Much Money Should You Charge for Speaking?

Eight Months, Four Rooms, One Nomadic Adventure (Photos)

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